Overview
Lead and owner of an early stage system that is currently structuring and guiding both design and development teams to scale the Design System and the direct dedicated advocate for all System decisions.
Role
Product Designer: Design Systems Lead
Design System Implementation, and Maintenance, Dev Partnership, User Research, Wireframing, Hi-fi Prototyping,
March 2023 - Ongoing
About Traackr
Traackr is the leading technology platform for performance-driven influencer marketing. They empower brands to manage all aspects of influencer marketing programs and deliver exceptional results.
Traackr serve an impressive customer roster including L’Oreal, LVMH, and Samsung.
Traackr serve an impressive customer roster including L’Oreal, LVMH, and Samsung.
Design Org Structure
Design Lead: Kevin
Product Designer: Wes
Product Designer- Design Systems Lead: Me 🙋🏽♀️
Product VP: Eva
Product Manager: Michael
Product Manager: Laura
Product Designer: Wes
Product Designer- Design Systems Lead: Me 🙋🏽♀️
Product VP: Eva
Product Manager: Michael
Product Manager: Laura
Understanding the Business Needs & Objectives
Establishing a design system is essential to align with business needs and objectives. It serves as the visual and functional backbone, ensuring a consistent and professional look across products. The design system required streamlined development, saved time and resources by providing a set of reusable components, patterns and guidelines for our designers and developers. Investing in a design system supports scalability, accelerates innovation, and contributes to the overall success of the business by creating a unified and polished digital presence.
We have been underway in developing the design system from the ground up. In the last few months, the design and product team have been building an entire new interface and delivering UX improvements across the Brand-facing platform in the last few months and soon will be integrating efforts to the congruent product for creators.
We have been underway in developing the design system from the ground up. In the last few months, the design and product team have been building an entire new interface and delivering UX improvements across the Brand-facing platform in the last few months and soon will be integrating efforts to the congruent product for creators.
Interface Design Methodology
Acquiring Atomic Design to Traackr's design and development standard and practice.
“Atomic design is a methodology composed of five distinct states working together to create an interface design system in a more deliberate and hierarchical manner.” - Brad Frost
If you have the time, here is walk-through video of the design system process
Coming soon.
